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✈️ Introduction: Pakistan Steps onto the Global Tourism Stage
In recent years, Pakistan’s tourism industry has experienced a powerful transformation. From the snow-capped peaks of Gilgit-Baltistan to the vibrant streets of Karachi, the country is now recognized as one of the most promising travel destinations in Asia. With growing international attention and improved infrastructure, Pakistan is not only attracting travelers but also hosting global tourism conferences and expos that bring together industry leaders, policymakers, and investors.
The years 2025 and 2026 will be especially significant, as several major international tourism conferences and expos are scheduled to take place across key cities — including Peshawar, Lahore, Karachi, Islamabad, and Faisalabad. These events reflect Pakistan’s commitment to fostering sustainable tourism, digital transformation, and global collaboration in the travel sector.
At FlyPakistan.pk, we believe in connecting travelers, businesses, and tourism professionals. This detailed guide covers every major event, its significance, and how you can attend or explore these destinations while discovering Pakistan’s unmatched hospitality.
Key Tourism Conferences and Expos in Pakistan 2025 to 2026
1- International Travel Expos
As Pakistan’s tourism potential continues to expand, several international expos and conferences have been announced for 2025 and 2026. These events are expected to attract delegates from dozens of countries, including travel operators, investors, media professionals, and academic researchers.
Below is a comprehensive overview of the major tourism events to look forward to.
| Event Name | Date(s) | Location | Description |
|---|---|---|---|
| International Tourism Conference Pakistan 2025 | November 25, 2025 | Peshawar | A landmark event bringing together tourism professionals, investors, and policymakers to promote sustainable and inclusive tourism across Pakistan’s diverse landscapes. |
| Pakistan Travel Mart (PTM) 2026 | April 3–5, 2026 | Karachi (Expo Center) | The 5th annual PTM, themed “Shaping the New Future of Travel”, will be Pakistan’s largest tourism gathering — a hub for global networking, innovation, and investment in the travel sector. |
| PTM Roadshow 2026 | April 7–8, 2026 | Lahore | A follow-up B2B event to PTM 2026, designed to connect tourism organizations, travel agencies, and government representatives with new regional markets. |
| Pakistan International Travel & Tourism Expo (PITT) 2026 | September 11, 2026 | Lahore (Expo Centre) | A premier international tradeshow promoting Pakistan’s travel, tourism, and hospitality sectors, gathering local and global brands to showcase services, destinations, and business opportunities. |
These events are supported by local and international tourism boards, and aim to showcase Pakistan’s natural, cultural, and economic potential in the travel industry.
Academic and Specialized Tourism Conferences 2025
1- Thematic Tourism Conferences
Besides large-scale expos, 2025 will also feature several academic and thematic tourism conferences, organized by universities and research institutions. These conferences will focus on sustainable tourism practices, economic growth, heritage conservation, and domestic tourism policies.
Here’s a quick look at the noteworthy specialized tourism events for 2025:
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International Conference on Events and Tourism Management (ICETM) – October 30, 2025, Karachi
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International Conference on Tourism Statistics and Economic Contribution (ICTSEC) – November 11, 2025, Faisalabad; December 6, 2025, Islamabad
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International Conference on Cultural Tourism, Museum and Heritage Studies (ICCTMHS) – November 29, 2025, Lahore
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International Conference on Domestic Tourism and Economy (ICDTE) – November 27, 2025, Karachi; December 8, 2025, Faisalabad
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Sindh Culture Day Family Food Festival – December 5, 2025, Karachi — Celebrating Sindh’s food, art, and traditional music while promoting domestic tourism.
Together, these conferences aim to bridge the gap between academic research and industry practice, contributing to policy-making and sustainable tourism development.
The Significance of Tourism Events for Pakistan Economy
1- Promote Eco-Tourism
Tourism plays a crucial role in driving Pakistan’s economic diversification, employment generation, and international perception. By hosting international conferences, Pakistan is taking a major step toward establishing itself as a knowledge and networking hub for travel and tourism in South Asia.
Here’s how these events are transforming the national landscape:
1. Boosting International Collaboration
By bringing together travel professionals and government representatives from across the world, these events foster partnerships that open doors for new investments and tourism programs.
2. Encouraging Sustainable and Eco-Friendly Travel
Sustainability is one of the central themes of these conferences. They promote eco-tourism, cultural preservation, and environmentally responsible travel — all essential for long-term tourism growth in Pakistan.
3. Showcasing Pakistan’s Hospitality Industry
Hotels, resorts, and travel operators get the opportunity to showcase their services to a global audience. Events like PTM and PITT help domestic businesses gain international visibility and partnerships.
4. Promoting Regional Tourism
With events held in multiple cities — from Peshawar’s historical heritage to Lahore’s cultural vibrancy — these conferences also encourage domestic travelers to explore new destinations.
5. Empowering Local Communities
Tourism development generates local jobs and business opportunities. Many small businesses benefit from increased tourist traffic during and after these events.
City Highlights Where Tourism Meets Opportunity
1- Tourism Innovation
1. Karachi – The Business Hub of Tourism Innovation
Karachi, Pakistan’s largest city, will host two major tourism events in 2026: Pakistan Travel Mart (PTM) and Sindh Culture Day Food Festival. The city’s modern Expo Centre, coastal attractions, and cosmopolitan culture make it a natural choice for international gatherings.
Attendees can explore:
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Clifton Beach and Manora Island
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Mohatta Palace & Pakistan Maritime Museum
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Local bazaars for traditional Sindhi handicrafts
For convenient stays, visit Hotels in Karachi and enjoy easy access to event venues.
2. Lahore – The Heart of Culture and Hospitality
As the host of both PTM Roadshow 2026 and Pakistan International Travel & Tourism Expo (PITT), Lahore is set to become the central hub of travel and tourism dialogue.
Don’t miss:
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Badshahi Mosque and Lahore Fort
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Walled City tours and heritage walks
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Local culinary delights on Food Street
Plan your stay via Hotels in Lahore and experience cultural vibrancy while attending the events.
3. Peshawar – Gateway to the North
Hosting the International Tourism Conference Pakistan 2025, Peshawar blends ancient heritage with modern energy. Delegates will experience the city’s warm hospitality and cultural depth.
Top attractions include:
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Qissa Khwani Bazaar
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Bala Hisar Fort
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Peshawar Museum
Explore Tours in Northern Pakistan to extend your trip into the scenic valleys of Swat and Hunza.
4. Faisalabad & Islamabad – Centers of Knowledge and Development
These cities will host multiple academic conferences such as ICTSEC and ICDTE, focusing on data-driven tourism policy and economic research.
Islamabad, being the capital, provides the perfect backdrop for professional networking and high-level policy discussions.
Check Hotels in Islamabad and Hotels in Faisalabad for comfortable stays during the conferences.
Travel and Accommodation Plan with Fly Pakistan
1- Across All Major Cities
If you’re attending any of these conferences, FlyPakistan.pk offers everything you need to plan your journey with ease.
Our platform provides:
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Nationwide Hotel Booking: From luxury suites in Karachi to mountain lodges in Skardu.
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Reliable Car Rentals: Comfortable rides for delegates and groups across all major cities.
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Custom Tour Packages: Extend your business trip into a relaxing getaway to northern Pakistan.
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Exclusive Travel Deals: Discounts for registered event participants and travel agencies.
Explore:
Global Impact Strengthening Pakistan Image Worldwide
1- Travelers Destinations
Pakistan’s presence in international tourism discussions is growing steadily. Hosting these high-profile events enhances the nation’s global image and encourages travelers to view it as a safe, welcoming, and investment-friendly destination.
International delegates visiting for PTM, PITT, or ICTSEC often return as brand ambassadors — sharing their experiences of Pakistan’s breathtaking scenery, professional hospitality, and cultural warmth.
Moreover, global coverage of these events boosts Pakistan’s tourism brand identity, inviting adventure seekers, researchers, and investors from around the world.
Helpful Information for International Delegates
1- Conferences From Abroad
If you’re planning to attend one of these conferences from abroad, here are essential travel tips:
✅ Visa and Entry Requirements
Pakistan offers an e-Visa system for citizens of over 190 countries. You can easily apply online for tourism or business purposes via the official portal.
✅ Flights and Connectivity
International airports in Karachi, Lahore, and Islamabad connect Pakistan with major cities in the Middle East, Europe, and Asia. Domestic flights make travel between cities easy and affordable.
✅ Local Transportation
Ride-hailing services like Careem and InDrive are available in most urban centers. FlyPakistan also offers pre-booked car rental services for delegates and tourists.
✅ Currency and Payments
The local currency is Pakistani Rupee (PKR). Major hotels and restaurants accept credit cards, but small shops often prefer cash.
✅ Cultural Etiquette
Pakistan is known for its hospitality. Dress modestly, greet locals politely, and try the local cuisine — from Karachi biryani to Peshawari chapli kebab.
Sustainable Tourism A Central Theme of 2025 to 2026 Events
1- Travel And Tourism Events
Most upcoming conferences are emphasizing sustainable tourism, a concept gaining momentum worldwide. Discussions will focus on:
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Reducing the carbon footprint of travel
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Encouraging eco-lodges and green hotels
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Promoting local handicrafts and community-based tourism
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Protecting heritage sites and biodiversity hotspots
Pakistan’s unique geography — deserts, mountains, forests, and coastlines — offers immense potential for eco-tourism initiatives, and these conferences will set the stage for global partnerships in this space.
Post-Conference Travel Explore Pakistan Beyond the Event
1- Tourism Event In Pakistan
If you’re visiting Pakistan for a tourism event, make the most of your trip by exploring nearby attractions.
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From Peshawar: Visit Swat Valley, Malam Jabba, and Kalash Valleys in Chitral.
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From Lahore: Explore the Wazir Khan Mosque, Shalimar Gardens, and Kartarpur Corridor.
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From Karachi: Take coastal drives to Kund Malir or explore Thatta and Makli Necropolis.
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From Islamabad: Enjoy scenic day trips to Murree, Nathia Gali, and Khanpur Lake.
Each region offers its own charm — combining adventure, spirituality, and cultural richness.
Key Notes
Shaping the New Future of Tourism in Pakistan
The years 2025–2026 will be a milestone period for Pakistan’s tourism industry.
With large-scale conferences like PTM, PITT, and the International Tourism Conference Peshawar, along with academic forums and cultural festivals, Pakistan is asserting itself as a global tourism destination ready to host the world.
These events aren’t just about business — they’re about connecting people, cultures, and ideas.
They will empower local communities, boost foreign investment, and redefine how the world sees Pakistan: as a country of opportunity, natural beauty, and vibrant heritage.
At FlyPakistan.pk, we take pride in supporting this vision. Whether you’re attending as a professional delegate or exploring Pakistan for leisure, we’re here to make your travel effortless